Last autumn, Crown Taxi of
Toronto, Canada completed
installation of wireless POS
(Point of sale) terminals operating
on Rogers AT&T Wireless’
Mobitex network in its entire
fleet of cabs. Since then, the company
has seen a tenfold increase in
credit card transactions, and both
riders and drivers love the added
“Customers really appreciate the convenience of paying by credit or debit card. It is actually faster than paying with cash and eliminates the need for drivers and customers to fumble for the right change. We think it has given us a real competitive advantage in the market,” says Bob Donaldson, president of Fareport Capital Inc., which owns Crown Taxi.
The wireless POS terminals were supplied by eXcape Business Transactions Inc. as part of its fleetX wireless credit and debit solution for fleet markets. The fleetX POS terminal, which is available in both vehiclemounted and handheld versions, includes a built-in printer and is easy to operate, requiring only that the driver key in the fare amount and an ID number.
Behind the scenes, the accounts and reports components of the solution running on the backoffice system take care of the details of verifying the transaction and producing accounting records and sales reports. An alerts component is also available, offering drivers a panic button in case of emergency that uses GPS positioning to report the vehicles location to the dispatcher along with the alert.
“The taxi industry has
remained one of the last cash businesses
in North America. Crown
has taken the lead in providing
passengers the same convenience
in paying for a ride the same way
people pay for most purchases
today, by credit or debit card,”
says Dan Carriere, senior vice
president and director of eXcape
Business Transactions Inc.